Announcing the Winners of The REEL Challenge:
Celebrating the Movie and Television Industry at Work:
Best Comedic Short: Hands
A creative video that informs the necessity of the film industry in Canada
Directed by : Raphaël Caron - CANADA
Written by : James Cadelli
Produced by : Raphaël Caron, James Cadelli
Edited by : James Cadelli
Dir. of Photography : Raphaël Caron
Cast : Renaud Poupart Anna Van Stuvenbeiger Roxanne O'Connor
Length : 1:02
Best Animated Short: Preserve
'Preserve' looks at the bigger picture of film production in Canada, while asking the audience, what if?
Directed by : Maja Zonjic - CANADA
Produced by : Maja Zonjic
Edited by : Dominik Engel
Length : 1:00
HERE'S THE CHALLENGE
The 4th edition of The REEL Challenge, Celebrating the Movie and Television Industry at Work: Behind the Scenes, showcased the importance of promoting and protecting the dynamic production industry in Canada, which in 2012 supported the livelihoods of over 130,000 artists, creators and workers. Aspiring filmmakers were given the opportunity to share this very important message and showcase their talents by creating a 60 second comedic or animated short.
This yearâs contest awarded prizes of $7,500 for Best Comedic Short and $7,500 for Best Animated Short.
James Cadelli from Embrun, Ontario was awarded the prize for Best Comedic Short for his entry âHandsâ. In his witty take on this yearâs theme, âHandsâ showcases all of the people behind the camera who work to support film and television production in Canada. The prize for Best Animated Short was awarded to Maja Zonjic from Mississauga, Ontario for her entry âPreserveâ. The 60 second animated short looks at the bigger picture of film production in Canada, while asking the audience, âWhat if all of the people behind the scenes didnât exist?â.
Canada has a world-class motion picture and television industry and youâre closer to it than you think. Tens of thousands of small businesses all over the country are supported by movie and television production, from drycleaners to caterers, who count the production industry in Canada as one of their many clients. Last year alone, the total volume of film and television production in Canada was more than $5.89 billion and generated more than 132,000 full-time equivalent jobs (FTEs). When you support legitimate content you help a thriving movie and television industry, which means more jobs, a stronger economy, and a greater array of entertainment choices for everyone.
Filmed entertainment takes enormous amounts of time, investment, and effort to make â and in the age of the internet, no time at all to steal. The REEL Challenge is an opportunity to help tell the story of a dynamic production industry in Canada that supports the livelihoods of the thousands of artists, creators, and workers â in front of the camera and behind it â who shoot and put together entertainment that will make us cry, laugh, or even see our world differently.
“Protecting our industry is how we ensure its longevity. There are countless people who work daily in the production industry in Canada and we want to acknowledge them,” said Slawko Klymkiw, CFC’s Chief Executive Officer.
Learn more about The REEL Challenge and watch our winners here.



