Privacy Policy

All users who submit to The Reel Challenge Contest through and others who visit (sometimes referred to as “You” or “Your”)agree to the terms of this privacy policy and agree that this privacy policy will be applied to all use collection and disclosure of information by CFC, CCC, CMPDA (the “Contest Administrators”, sometimes referred to as Us, We or Our) and Our affiliates, including iThentic. All users of are required to provide true, current, complete and accurate Personal Information when prompted and We may reject and delete any entry that We believe at our sole discretion, in good faith to be false, fraudulent, or inconsistent with this Privacy Policy.

Your continued participation in or submission to The Reel Challenge Contest indicates your acceptance of this Privacy Policy and of the collection, use, disclosure, management and storage of Your Personal Information as described below. We may, from time to time, transfer or merge any Personal Information collected off-line to our online databases or store off-line information in an electronic format. We may also combine Personal Information we collect online with information available from other sources, including information received from our Affiliates, marketing companies, or Advertisers. This Privacy Policy covers all such Personal Information and will remain in full force and effect as long as You are a user of and participant in or winner of The Reel Challenge Contest, even if Your use of or participation in any particular service, feature, function or promotional activity terminates, expires, ceases, is suspended or deactivated for any reason.

The Contest Administrators and Our affiliates are committed to protecting the online privacy of visitors to Our website. The policy set forth below (this “Policy”) applies only to the website and administration of The Reel Challenge Contest. The purpose of this Policy is to inform You about the types of information we gather about You when you visit Our website, how we may use that information, and how we disclose it to third parties.


Personal Information

At various locations on Our website, such as in registration forms, surveys, and polls, We may request that You supply us with “personal information,” such as Your name, email address, mailing address, home or work telephone number. You will hopefully know when We are collecting personal information, because We attempt to collect personal information only when You voluntarily submit it to us through our online forms and questionnaires. Although You do not have to provide us with any information to visit Our website, You may not be able to fully utilize all of the services on Our website if You choose not to provide certain information. If You do choose to give us personal information through Our website, We will collect and retain that information.

Non-Personal Information

When You use our website, we may also collect “non-personal information.” We consider “non-personal information” to be information that, by itself, cannot be used to identify or contact you personally, such as demographic information (your age, gender, income, education, profession, postal code, etc.). Non-personal information may also include technical information, such as Your IP address, the type of browser You are using, the websites You visit immediately before and immediately after You visit Our website, and other anonymous or anonymized data involving Your use of our website. Non-personal information may also include information that You provide Us through Your use of Our website, such as the terms You enter into the search functions of Our website. We reserve the right to use or disclose non-personal information in any way We see fit.

Cookies may use “cookies” to enhance your visits to Our website. A cookie is a small amount of data that is sent to Your browser from a web server and stored on Your computer’s hard drive. Cookies do not store personal information about You, unless you knowingly provide it. Cookies can store non-personal information, such as what websites, pages, or advertisements your browser has accessed. We may use cookies to store information and personalize Your experience with our website. For example, cookies allow our website to recognize Your browser as a previous visitor, and thus save and remember any preferences that may have been set while You were previously browsing our website.

You do have control over cookies. Most browsers can be set to notify You when a cookie is being placed on Your computer. Most browsers can also be set to refuse to accept cookies, although this may affect Your Internet experience. You can also erase cookies that are already on your computer. For more information about working with cookies, you should consult your user manual, FAQ, or “help” function of your specific browser and operating system software.


Our Services and Website

We use Your personal information to provide You any services that You may request or require, to communicate with You and to allow you to participate in The Reel Challenge Contest. We use aggregated non-personal information about Our users to understand our website’s demographics, such as the percentage of male and female users, the geographic distribution of our users, the age ranges of our users, a combination of these or other demographics. We may also use the personal or non-personal information We collect to analyze how Our website is being used, and to improve the content of Our website..

Email Communications

If You send us an email with questions or comments, We will use your personal information to respond to Your questions or comments, and We may save your questions or comments for future reference. However, aside from our reply to such an email, it is not Our standard practice to send You email unless you request a particular service that involves email communications or You otherwise consent to being contacted by email


Aggregate Information

Except as specifically set forth in this Policy, We do not share Your personal information with any non-affiliated third party without your permission. We may disclose aggregate information, such as demographic information, and our statistical analyses to third parties, including advertisers or other business partners. This aggregate information has been anonymized and does not include Your personal information.

Service Providers

We sometimes engage unaffiliated businesses to assist us in providing you certain services. For example, We may use third parties to facilitate our online services. In those instances, We may need to share Your personal information with them. We require these companies to use Your personal information only to provide the particular product or service and do not authorize them to use Your personal information for any other reason.

Other Disclosures

We may disclose personal information when we are required or requested to do so by law, court order or other government or law enforcement authority or regulatory agency; to enforce or apply Our rights and agreements; or when We believe in good faith that disclosing this information is necessary or advisable, including, for example, to protect the rights, property, or safety of our users, or others.


Our website is not designed for use by children without their parent’s supervision. We ask that anyone under the age of eighteen not submit any personal information through our website. We do not knowingly collect any personal information from children, and therefore we do not knowingly distribute such information to third parties.


Our website may contain links to other websites, including websites directed to children. We have no control over the privacy practices or the content of any of our business partners, advertisers, sponsors or other websites to which we provide links from Our website. You should check the applicable privacy policy of the website sponsor when linking to other websites.


The security of Your personal information is important to Us. We maintain physical, electronic, and procedural safeguards to secure Your personal information. However, there is always some risk in transmitting information electronically. The personal information We collect is stored within databases that We or our affiliates control. As We deem appropriate, We use security measures consistent with industry standards, such as firewalls and encryption technology, to protect Your information. However, We cannot guarantee the security of Our databases, nor can We guarantee that information You supply won’t be intercepted while being transmitted to Us over the Internet.

7.  How can I update my Profile?

You can help Us maintain the accuracy of Your profile by notifying Us when You change postal code, country of residence, age range, or e-mail address..

9. USER VIDEO UPLOAD. Content Providers that participate in our User Video Upload feature agree that certain Personal Information may be posted on iThentic and the website Platforms (as defined in the Content License Agreement).


Any questions you may have regarding this Policy, the accuracy of your personal information or the use of your personal information, or any requests that we correct, update, or remove your information in our databases, should be directed via email to, or via regular mail to:

CFC, 2489 Bayview Ave. Toronto, ON, Canada   M2L 1A8

After receiving a request to change your information, we will make reasonable efforts to ensure that all of your personal information stored in databases we actively use to operate our website will be updated, corrected, changed or deleted, as appropriate, as soon as reasonably practicable. However, we reserve the right to retain in our archival files any information we remove from or change in our active website databases. We may retain such information only as long as is necessary to resolve disputes, troubleshoot problems and enforce our terms and conditions of use.

This Policy is effective as of November 1, 2010. We reserve the right to change this Policy at any time, and will post any changes to this Policy as soon as they go into effect. Please refer back to this Policy on a regular basis.